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Growth infrastructure for global operators

Performance marketing,
engineered in software

Techslay runs media buying and Google Ads at scale, operates its own affiliate and publisher technology, and builds the custom software behind it — one accountable system advertisers, publishers and enterprise teams can measure and audit.

₹500Cr+
Managed ad spend
150+
Enterprise clients
98%
Retention rate
10+
Years experience

Capabilities in production

  • Performance Marketing
  • Media Buying
  • Affiliate Network
  • Google Ads
  • Technology Solutions
  • Global Campaigns

Trusted by advertisers, publishers and platform partners

  • NORTHWIND
  • AXIOM PAY
  • VELOCITÀ
  • HELIOSTAK
  • BLUEFIN
  • ORBITAL

Platform partners

  • Google Partner
  • Meta Business Partner
  • TikTok Marketing Partner
  • AppsFlyer Certified
  • Shopify Plus

Compliance

  • ISO 27001 (in progress)
  • GDPR & DPA ready
  • SOC 2 controls
Integrated capability stack

Solutions built for growth

Six connected disciplines running on shared tracking, shared data and shared accountability — not six separate services stitched together after the fact.

Acquisition

Acquisition that answers to the P&L

Scale customer acquisition with measurable campaigns across search, social, display and affiliate channels — governed by one tracking layer and one definition of profit.

  • Campaign strategy
  • Cross-channel optimization
  • Conversion tracking
  • Performance analytics

Live campaign dashboard

Live

ROAS

4.8x

CPA

-31%

Channels

12

Trusted Ecosystem

Powering growth across the digital ecosystem

Media buying, publishers, affiliate technology and custom software operate as one connected system at Techslay — shared tracking, shared attribution and a single view of performance across every advertiser, partner and platform.

AdvertisersPublishersAffiliate NetworkMedia BuyingGoogle AdsTrackingAnalyticsFraud DetectionAI OptimizationTechnology PlatformTechslayMedia

  • Advertisers

    For brands looking to scale measurable customer acquisition.

    500+

    Campaigns run

  • Publisher Network

    Monetize premium traffic with transparent reporting.

    12,000+

    Publishers

  • Affiliate Technology

    Tracking, attribution and fraud prevention.

    99.8%

    Tracking accuracy

  • Technology Platform

    Custom software powering enterprise growth.

    30+

    GEOs supported

Works with the platforms your teams already run

Performance Platforms

  • Google Ads
  • Meta
  • AppsFlyer
  • Adjust

Analytics

  • GA4
  • BigQuery
  • Looker Studio

Cloud

  • AWS
  • Cloudflare
  • DigitalOcean

Product names are trademarks of their respective owners. Listed for compatibility only — no partnership or endorsement implied.

Success Stories

Real growth. Real outcomes.

How Techslay helps advertisers, publishers and product teams reach measurable growth through technology, performance marketing and intelligent campaign management.

D2C Retail

Project Atlas — Cross-border acquisition

Challenge

A multi-market retailer was scaling paid spend faster than it could measure it. Attribution broke across regions, CPA drifted upward every quarter and no one could tell which channels actually produced repeat buyers.

Solution

We rebuilt tracking on a first-party event pipeline, restructured Google Ads around margin-weighted conversion goals, and layered affiliate demand on top with per-publisher payout logic tied to verified orders.

+420%

ROAS

38

Countries

2.4M

Clicks

-82%

Blended CPA

Technology used

  • Google Ads
  • Media Buying
  • Affiliate Network
  • Tracking Platform

Attributed revenue

$18.4M

Live

Conversions by channel

  • Google Ads46%
  • Affiliate31%
  • Paid social23%

Campaign health

  • Tracking accuracy99%
  • Traffic quality96%
  • Budget pacing92%
Campaign duration
14 months
Traffic volume
2.4M clicks
Countries
38
Budget managed
$6.8M
Conversion rate
4.9%
ROAS
5.2x
“Techslay rebuilt how we measure growth. We scaled into new markets without losing the unit economics that keep the business healthy.”
VP of Growth · D2C Retail · Netherlands(client name withheld)
Social proof

Results our clients can reconcile

Verified outcomes from live engagements — before-and-after economics, not selective screenshots.

Before → after, 90-day cycle

Verified
  • Blended ROAS2.1x6.4x
  • Cost per acquisition$38.40$11.20
  • Verified revenue share61%97%
214%
Median revenue lift, 12 months
38%
Average CPA reduction
42+
Markets activated

Client video testimonial

Head of Growth · enterprise marketplace

Full case footage available under NDA during the strategy call.

  • They rebuilt our measurement before touching spend. Six weeks later the finance team and the ad platforms finally agreed on the same revenue number.
    PRPriya RaghavanVP Growth, fintech lender
  • The affiliate programme was leaking budget to low-quality sources. Fraud controls cut wasted spend by a third without losing scale.
    MFMarcus FeldHead of Acquisition, mobile gaming
  • Reporting reads like a P&L, not a dashboard. That's the difference between an agency and a growth partner.
    ADAna DuarteCMO, cross-border ecommerce
Talk to an Expert
Technology Platform

The infrastructure behind every successful campaign

Techslay combines performance marketing, affiliate technology, tracking infrastructure and custom software into one connected growth platform.

Platform architecture

Techslay Growth Platform

Unified orchestration layer

99.98%Uptime
<40msRouting
Media Buying
Google Ads Engine
Tracking Platform
Smart Routing
Fraud Detection
Affiliate Platform
Publisher Panel
Advertiser Dashboard
Analytics Engine
Automation Engine
API Integrations
CRM

Platform console

System status — all services operational

Live

48,200

Live events / min

12,400

API requests / min

$2.7M

Revenue tracked

Event throughput · 12h

+34.8%

  • Conversion tracking99%
  • Traffic quality96%
  • Offer routing92%
  • Publisher health94%

Event stream

  • postbackconversion · offer #4821
  • clickpublisher #1174 · IN
  • routesmart routing · geo split
  • blockfraud filter · bot signature

Technology highlights

  • Enterprise Tracking

    Server-side event capture that survives cookie loss and ad-block.

    99.8% accuracy

  • Real-time Attribution

    Every click, install and sale resolved to a source within seconds.

    <2s latency

  • API Integrations

    REST, webhooks and postbacks wired into the systems you already run.

    60+ endpoints

  • Smart Routing Engine

    Traffic routed by geo, device and quality tier before it costs money.

    <40ms decision

  • Fraud Prevention

    Behavioural scoring blocks invalid traffic before payouts settle.

    98% blocked

  • Campaign Automation

    Budget, bid and offer rules executed continuously, not weekly.

    24/7 rules

  • Cloud Infrastructure

    Multi-region deployment sized for spike traffic and audit trails.

    99.98% uptime

  • Custom Dashboards

    Advertiser and publisher views built around your own metrics.

    Role-based

Integrates with your stack

  • Google Ads
  • Meta
  • AppsFlyer
  • Adjust
  • GA4
  • BigQuery
  • Cloudflare
  • AWS
  • REST API
  • Webhook
  • Postback
  • S2S Tracking
  • Pixel Tracking

Techslay supports and is compatible with the platforms listed above. Product names are trademarks of their respective owners; no partnership or endorsement is implied.

Why Techslay

Built for brands that expect more than marketing

Techslay combines technology, performance marketing, automation and data intelligence into one growth ecosystem.

AI Campaign Intelligence

Campaigns that optimize while you sleep

Our systems continuously optimize campaigns using live performance signals — spend, creative fatigue, placement quality and conversion intent are re-scored in real time.

4.8x

Average ROAS

Optimization engine

Live signal loop

Active

Bid rules

142 live

Signals/min

18.4k

Adjustments

Continuous

Fraud Prevention

Budget protected before payout

  • Invalid traffic detection
  • Click validation
  • Bot filtering

98.6%

Traffic quality

Enterprise Tracking

Every event resolved to a source

ClickS2SPostbackAttributed

Real-time attribution, S2S tracking, pixel tracking and full postback support.

Global Reach

Demand wherever it converts

30+ GEOs
  • Multiple traffic sources
  • Cross-border acquisition

Dedicated Success Team

A cadence, not a ticket queue

  1. Mon

    Weekly optimization review

  2. Wed

    Strategy & scaling session

  3. Fri

    Transparent reporting pack

Custom Technology

We ship the software the campaign needs

When off-the-shelf tooling runs out, our engineering team builds the missing layer — owned by you, integrated with everything else.

01

Custom CRM

02

Affiliate Platform

03

Publisher Dashboard

04

API Integration

Real-time Analytics

Actionable reporting, not screenshots

18s

Data freshness

Charts, KPIs and heatmaps in one view — with the drill-down your finance team asks for.

Automation Engine

Rules that act faster than a team can

TrafficRules engineOffers
Offer routingSmart rulesAuto optimization
Industries

Growth strategies tailored for every industry

Every industry scales differently. Techslay combines media buying, affiliate technology, tracking and automation to build industry-specific growth systems.

Gaming

Player acquisition that survives day-30 economics

Install volume is easy to buy and easy to waste. We build gaming growth systems that price installs against retained revenue, not against the first session.

Growth challenges

  • High CPI
  • Fraud traffic
  • Retention
  • GEO scaling

Technology used

  • Media Buying
  • Google Ads
  • Affiliate Network
  • Tracking
  • Automation
4.8x
ROAS
120M
Events tracked
38
GEOs live
2.4M
Users acquired

Gaming analytics

$1.86M

Retained revenue · D30

Live

Channel mix

  • UA networks46%
  • Affiliate31%
  • Google Ads23%

Funnel

  • Install100%
  • Tutorial complete72%
  • D7 active41%
  • First purchase18%
  • Performance Marketing
  • Affiliate Technology
  • Tracking
  • Automation
  • Analytics
  • AI Optimization
Process

How we build growth

A transparent execution model. Every engagement moves through the same five stages, with owned deliverables, measurable checkpoints and a live view of what is running.

Workflow

Discovery pipeline

Analysing

  • Data intake

    ads · crm · ga4

  • Audit

    12 accounts

  • Segmentation

    26 cohorts

  • KPI model

    v1 draft

Revenue opportunity identified

$1.4M

Data coverage92%
Attribution clarity64%
Margin visibility71%
  • audit · 12 ad accounts reconciled
  • cohorts · 26 audience segments built
  • kpi · target CPA and ROAS floor set
Get started

Build Smarter.
Scale Faster.
Grow With Confidence.

Whether you're launching a startup, scaling an enterprise, running global campaigns or building an affiliate ecosystem, Techslay provides the technology and expertise to help you grow.

Free strategy sessionEnterprise readyGlobal campaigns

Consultation

What to expect

  • Discovery Call
  • Strategy Workshop
  • Technical Audit
  • Campaign Review
  • Growth Roadmap
Response within 24 hours
NDA Available
Global Support
Dedicated Success Manager
Free strategy session
Enterprise ready
Global campaigns
Secure & confidential
Technology driven