Discover how Techslay helps businesses scale through technology, performance marketing and intelligent campaign optimization — measured in revenue, not impressions.
Portfolio performance
$41.2M
Attributed client revenue across active programs
500+
Programs
-58%
Avg. CPA cut
94%
Retention
Verified conversions
2.4M
Server-side postbacks
Fraud blocked
98.7%
Pre-payout screening
The full arc of an engagement — challenge, strategy, execution, optimization and the results that followed.
Challenge
A multi-market D2C retailer was scaling paid spend faster than it could measure it. Attribution broke across regions, blended CPA drifted upward every quarter, and no channel could be tied to repeat buyers.
Strategy
We rebuilt measurement first: a first-party event pipeline, margin-weighted conversion goals and a single revenue definition shared by finance, media and affiliate teams.
Execution
Google Ads was restructured around contribution margin, media buying was expanded only into cohorts clearing payback, and affiliate demand was layered on with per-publisher payout logic tied to verified orders.
Optimization
Weekly bid, creative and publisher decisions ran against a live dashboard. Underperforming placements were cut inside 72 hours; winning cohorts received automated budget expansion.
Results
Fourteen months later the program runs profitably in 38 countries with tracking accuracy above 99% and a blended CPA 82% below the starting baseline.
Attributed revenue
$18.4M
Conversions by channel
Campaign health
Each engagement starts with a measurement problem and ends with a system the client's finance team can defend.
Objective
Stop paying for volume the risk model would reject.
Solution
A scoring layer between click and payout: real-time fraud signals, publisher quality tiers and postbacks that settle only on approved applications.
Objective
Make media buying decisions on downstream value, not CPI.
Solution
A dashboard joining ad spend to cohort revenue, automated bidding against predicted 30-day value and expansion limited to cohorts clearing payback.
Objective
Scale bookings across peaks without eroding contribution margin.
Solution
Demand-indexed budget pacing, route-level Google Ads structures and an affiliate tier that pays out on completed stays instead of bookings.
Objective
Replace six conflicting analytics setups with one source of truth.
Solution
A unified first-party event pipeline, warehouse-native reporting and a publisher network activated on verified margin per order.
Live portfolio figures, reconciled against verified conversions and client revenue.
Aggregate program figures across active and completed engagements. Client names withheld under NDA.
Different funnels, different payout logic, the same accountable measurement layer.
Player LTV and retention-weighted acquisition
+286% D30 revenue
Approval-based payouts and compliance screening
-61% cost per approval
Seasonal pacing and completed-stay attribution
+192% booking revenue
Consent-first tracking and qualified enquiry scoring
+143% qualified leads
Margin-weighted bidding across storefronts
+214% attributed revenue
Enrolment funnels with cohort-level payback
-44% cost per enrolment
Predicted-value bidding and cohort expansion
-47% CAC payback
Roles and regions only — client identities stay confidential under NDA.
“Techslay rebuilt how we measure growth. We scaled into new markets without losing the unit economics that keep the business healthy.”
“For the first time our acquisition spend and our risk model agree with each other. Fraudulent traffic simply stopped being profitable to send us.”
“We stopped optimising for installs and started optimising for the business. The platform they built is how our team plans every quarter.”
The operating principles that make each result on this page reproducible.
Every number on this page traces back to a dashboard the client can open themselves — spend, verified conversions and margin in one view.
Bid, creative and publisher decisions run on a weekly cadence against live payback data instead of monthly retrospectives.
Tracking, attribution and payout logic are our own systems, so measurement changes ship in days.
Budget pacing, anomaly alerts and postback settlement run without manual intervention.
Traffic is screened before payout, keeping reported results and paid results identical.
Warehouse-native reporting reconciles against invoices and revenue, so growth claims survive an audit.
Share your current spend, measurement setup and growth target. You will get a candid read on what is achievable — and what it takes to get there.