Performance Marketing That Delivers Measurable Growth
Techslay is a performance marketing agency for enterprise advertisers — running Google Ads, Meta, media buying, app user acquisition and affiliate marketing on one accountable measurement stack. Every dollar is tracked from click to revenue, with fraud detection, server-to-server tracking and profit-level reporting built in.
- $480M+
- Ad spend managed
- 42+
- Markets activated
- 6.1x
- Median blended ROAS
Campaign Performance
Last 30 days · 14 markets
ROAS
6.4x
+38%
CPA
$11.20
−42%
Spend
$2.4M
+21%
Blended revenue
$18,420/day
The problems enterprise advertisers bring us
Growth rarely stalls for one reason. These six failures compound — and each one maps directly to a system we deploy.
High CPA
Acquisition cost climbing faster than customer value as auctions get denser.
Bid governance, margin-aware budget allocation and creative rotation tied to CAC targets.
Poor ROAS
Reported returns look healthy in-platform but never reconcile with finance.
Blended profit modelling across channels with revenue matched back to CRM records.
Low Conversion Rate
Qualified traffic arrives and leaks at the landing page and funnel steps.
CRO programme with structured experiments, page speed work and funnel instrumentation.
Fraud Traffic
Bot clicks, incentivised installs and duplicate leads inflating volume.
Multi-layer fraud detection at click, install and postback with automatic source blocking.
Tracking Issues
Broken attribution after privacy changes leaves spend decisions unsupported.
Server-to-server tracking, GA4 and MMP alignment, first-party events and clean postbacks.
Scaling Problems
Performance breaks the moment budgets increase or new markets open.
Incrementality-tested scaling ladders, market-by-market rollouts and automation guardrails.
Our Performance Marketing Framework
Five disciplined stages, run as an operating system rather than a campaign checklist.
- 01
Research
Auction, audience and unit-economics discovery before a single dollar moves.
- Competitive auction and SERP share analysis
- Margin, LTV and payback modelling
- Channel and creative gap audit
- 02
Planning
A media plan built around profit targets, not impressions.
- Channel mix and budget allocation model
- Measurement and tracking architecture
- Forecast with CPA and ROAS guardrails
- 03
Execution
Structured launch across search, social, programmatic and affiliate.
- Account structure and campaign build
- Creative and landing page production
- S2S tracking and postback validation
- 04
Optimization
Weekly experiment cadence with statistically grounded decisions.
- Bid, budget and audience optimisation
- Creative testing and CRO experiments
- Fraud and traffic quality enforcement
- 05
Scaling
Scale only what holds profitability under incrementality testing.
- Geo and channel expansion ladders
- Automation and rule-based scaling
- Executive reporting and board-level KPIs
Research
Auction, audience and unit-economics discovery before a single dollar moves.
Audit depth
120+ signals
Everything included in a Techslay performance engagement
One accountable team covering acquisition, measurement, creative and automation.
Google Ads
Search, Performance Max, Shopping and YouTube managed to CPA and ROAS targets.
Meta Ads
Advantage+ and manual campaigns with creative systems built for iteration.
Media Buying
Programmatic, native and direct-publisher buying at global scale.
Affiliate Marketing
Owned affiliate network, partner recruitment and payout management.
App Marketing
User acquisition across UA networks with MMP-verified installs.
Conversion Rate Optimization
Structured experimentation across funnel and checkout.
Landing Page Optimization
Fast, tested pages built for Core Web Vitals and intent match.
Analytics & Tracking
GA4, S2S, postbacks and warehouse-grade attribution.
Audience Strategy
First-party segments, lookalikes and suppression logic.
Creative Testing
Systematic hook, format and message testing at volume.
Campaign Automation
Rules, scripts and alerts that protect spend around the clock.
The measurement architecture behind every campaign
Media platforms, mobile measurement partners, warehouse and CRM wired into one attribution path — so reported performance survives finance review.
Acquisition
Measurement
Data
Attribution
Revenue
How we took a fintech advertiser from 1.7x to 6.8x verified ROAS
A full performance marketing rebuild — measurement first, media second, scale last.
- 01 · Problem
Spend was scaling, profit was not
A global fintech advertiser had pushed monthly spend past $1.4M across Google Ads, Meta and affiliate partners. In-platform ROAS read 4.1x, but finance reconciled closer to 1.7x. Duplicate conversions, incentivised affiliate traffic and broken mobile attribution made every scaling decision a guess.
- 02 · Solution
Rebuild measurement before touching media
We deployed server-to-server tracking with deduplicated events, aligned GA4 and AppsFlyer definitions, and streamed every click, install and approved application into BigQuery as the warehouse of record. Fraud rules were enforced at click and postback level across 210 affiliate sources.
- 03 · Execution
Restructure, then scale what holds
Search and PMax accounts were rebuilt around margin tiers. Creative testing moved to a weekly cadence with 40+ live variants. Affiliate payouts were repriced against approved revenue rather than leads, and 62 low-quality sources were suspended in the first month.
- 04 · Result
Profitable scale across 18 markets
Within two quarters verified ROAS reached 6.8x on 2.3x the media budget, CPA fell 47%, and the programme expanded from 6 to 18 markets with no degradation in approval quality.
Verified ROAS
6.8x
from 1.7x blended
CPA
−47%
cost per approved user
Revenue
$34.6M
attributed in 2 quarters
Clicks
128M
measured end to end
Countries
18
active markets
Figures reconciled against the client's CRM and finance reporting, not platform-reported conversions.
Performance programmes built for regulated and high-velocity sectors
Each vertical has its own economics, policy constraints and measurement model. We operate inside them daily.
Gaming
Player acquisition and LTV-led scaling
Finance
Approved-application economics and compliance
Travel
Seasonal demand capture and route-level bidding
Ecommerce
Shopping, PMax and contribution-margin ROAS
Healthcare
Qualified lead generation under strict policy
Education
Enrolment funnels and cohort-based pacing
Apps
MMP-verified UA across networks and geos
SaaS
Pipeline-weighted demand generation
Why enterprise advertisers choose Techslay
An accountable operating partner, not a vendor reporting on platform screenshots.
Transparent Reporting
Full visibility into spend, placements, partners and margin. No black-box invoices, no aggregated line items you cannot audit.
Dedicated Team
A named strategist, buyer, analyst and engineer per account.
AI Optimization
Models that reallocate budget and flag anomalies before they cost money.
Real-time Dashboard
Live blended performance across every channel in one view.
Fraud Detection
Click, install and postback validation with automatic blocking.
Global Scaling
Market-by-market expansion with localised creative and compliance.
Performance marketing questions, answered
What enterprise teams ask us before starting an engagement.
A performance marketing agency plans, buys and optimises paid media where every campaign is accountable to a measurable outcome — cost per acquisition, return on ad spend or revenue — rather than impressions. Techslay covers Google Ads, Meta, media buying, affiliate marketing and app user acquisition, plus the tracking and analytics required to verify results.
Most agencies report on platform-reported numbers. We rebuild measurement first — server-to-server tracking, deduplicated events and a warehouse of record — so reported performance reconciles with finance. Media decisions then follow verified profit, not dashboards.
Google Ads, Meta Ads, programmatic and direct media buying, affiliate marketing, app marketing, conversion rate optimisation, landing page optimisation, analytics and tracking, audience strategy, creative testing and campaign automation.
Both. Some clients engage us purely as a Google Ads agency for search, Performance Max, Shopping and YouTube. Most expand into a blended programme once measurement is unified, because cross-channel allocation is where the largest efficiency gains sit.
We buy across programmatic exchanges, native platforms and direct publisher deals with placement-level transparency. Pacing, frequency and quality rules are automated, and every source is measured against downstream revenue rather than clicks.
We operate an owned affiliate and publisher network with partner recruitment, payout management and compliance review. Payouts are priced against approved revenue, and every source runs through fraud detection at click, install and postback level.
Full-funnel UA across UA networks, Google, Meta and affiliate sources, verified through AppsFlyer or Adjust. We optimise to post-install events and retained value, not install volume.
Multi-layer detection: click-level anomaly rules, device and IP fingerprinting, install validation through the MMP, postback verification and automated suspension of underperforming or suspicious sources. Fraud findings are reported openly, including when they reduce billable volume.
Research and planning typically run two to three weeks, with launch by day 14 of execution. Early efficiency signals appear within the first 30 days; validated scaling decisions usually follow a full 60 to 90 day measurement cycle.
A live dashboard covering blended spend, CPA, ROAS and revenue by channel and market, weekly optimisation notes, monthly performance reviews and quarterly board-level summaries reconciled to your CRM.
Our performance programmes are built for advertisers investing from roughly $50,000 per month upward, where measurement infrastructure and dedicated staffing deliver a material return.
Gaming, finance, travel, ecommerce, healthcare, education, mobile apps and SaaS — sectors where unit economics, compliance and attribution complexity make disciplined performance marketing decisive.
Still have questions? Book a free strategy consultation with a senior strategist.
Let's Scale Your Growth
Bring us your current spend, targets and tracking setup. We'll return a measurement audit and a channel plan built around your margin — before any contract.
Free strategy session · NDA on request · Response within 24 hours