Games Engineered for Player Growth
We build cross-platform games with live-ops, player analytics and monetization designed in from the first sprint — every session, event and purchase traced to one accountable spine.
- 12M+
- Players served
- 4.6★
- Median store rating
- 8.4%
- Median D30 retention
Live-Ops Performance
Last 30 days · 6 live titles
DAU
1.2M
+26%
ARPDAU
$0.42
+19%
D1 retention
42.5%
+14%
Where Game Development programs break — and how we fix them
Most games launch finished and die quietly — because live-ops, economy design and analytics were never part of the build.
Pain point
Monetization bolted on late
Economy and IAP retrofitted post-launch break balance and cap lifetime value.
Techslay solution
Economy-first design
IAP, battle passes and sinks modelled and simulated before the first build ships.
Pain point
No trustworthy player analytics
Missing events and unvalidated funnels make retention and LTV guesswork.
Techslay solution
Player event spine
A complete, server-validated event taxonomy feeding retention and LTV models from day one.
Pain point
Content pipeline too slow
Every event and balance change queues behind a full client release.
Techslay solution
Server-driven live-ops
Remote config, events and economy tuning shipped without store review delays.
Pain point
UA spends blind
Install-to-revenue tracking broken across networks means bids train on noise.
Techslay solution
Closed-loop UA data
SKAN-aligned postbacks and cohort LTV feeding bidding across every acquisition channel.
A repeatable Game Development operating model
One operating model from concept to scale, identical across every platform.
Stage 01 output
Concept
Game design, economy simulation and platform strategy validated before production.
- Economy sims
- 12
- Timeline
- 14 days
Everything included in Techslay Game Development
Modular capabilities — engage the full stack or the pieces you are missing.
Game Design
Core loops, progression and economy systems designed for retention, not novelty.
Unity & Unreal
Engine selection and production across 2D, 3D and live-service titles.
Live-Ops Systems
Server-driven events, seasons and remote config without store delays.
Player Analytics
Retention, funnel and cohort LTV pipelines feeding every decision.
Monetization
IAP, battle passes and ads balanced against long-term player value.
UA Integration
SKAN-aligned attribution and cohort revenue feeding acquisition bidding.
Backend & Multiplayer
Realtime services, matchmaking and cloud saves built for scale.
QA & Device Matrix
Automated playtest, device coverage and crash regression gates.
Security & Anti-Cheat
Server validation, integrity checks and fraud-resistant economies.
AI Systems
Procedural content, difficulty tuning and NPC behaviour powered by models.
Community & Support
Community tooling, moderation and player support infrastructure.
The architecture behind every Game Development engagement
The same live-service architecture powers every title.
Engine
- Unity
- Unreal
- Godot
Backend
- Realtime services
- Matchmaking
- Cloud saves
- Remote config
Monetization
- IAP
- Battle pass
- Rewarded ads
- Store billing
Measurement
- Player events
- SKAN
- Cohort LTV
- Dashboards
Live-Ops
- Event calendar
- Economy tuning
- Experiments
From input to compounding growth
A closed loop — every live-ops cycle feeds measurable outcomes back into the roadmap.
- Step 1
Input
Design specs, event calendars and economy plans enter the pipeline.
- Step 2
Build
Features and events shipped behind server-driven configuration.
- Step 3
Measure
Sessions, purchases and retention reconciled against warehouse data.
- Step 4
Optimize
Economy, difficulty and UA tuned on a weekly cadence.
- Step 5
Scale
Proven loops roll out to new platforms, markets and titles.
Mid-core mobile studio — Gaming
How Techslay Game Development moved the numbers that matter.
Challenge
D30 retention sat at 4.1%, the economy leaked value to exploits, and UA bidding trained on unvalidated install events with no revenue connection.
Solution
We rebuilt the economy on server validation, shipped a live-ops calendar with weekly tuning and connected cohort LTV to every acquisition channel.
Execution
- Economy redesign with server-validated sinks and sources in 5 weeks
- Live-ops platform shipped — seasonal events without store reviews
- SKAN-aligned cohort LTV piped into UA bidding across 4 networks
- Weekly experiment cadence on difficulty, offers and onboarding
Results dashboard
Verified- D30 retention
- 8.4%
- ARPDAU lift
- 2.6x
- D30 ROAS
- 4.2x
- Players served
- 12M+
"Live-ops went from a scramble to a machine. Retention and revenue finally moved together."
Game Development tuned to your sector
Select an industry to see how the engagement model adapts.
Live-service titles with retention-first economy design.
8.4% D30
An accountable partner, not a vendor
The operating standards behind every engagement.
Transparent Reporting
Player, economy and revenue metrics in one live dashboard.
Dedicated Team
A named designer, engineer and live-ops lead on every title.
AI-Driven Tuning
Models flag economy drift and tune difficulty before churn shows.
Real-time Dashboard
DAU, ARPDAU and retention live for every stakeholder.
Fraud & Exploit Defense
Server validation and integrity checks protect the economy.
Global Scaling
Localization and platform rollout across 4 platforms.
Game Development questions, answered
Everything procurement, marketing and engineering teams usually ask.
We design, build and operate games as live services — including economy design, live-ops systems, player analytics, monetization and UA integration — as one accountable program rather than a one-off build.
Still have questions?
Book a free strategy consultation with a senior Techslay specialist.
Let's Build Your Next Title
Book a free strategy session with a senior game producer. You'll leave with a design and live-ops audit plus a delivery plan — whether or not you work with us.
What to expect
- 45-minute session with a senior producer, not a salesperson
- Design and economy audit included
- NDA signed before any IP is shared
- Response within 24 business hours